Why bank with a community credit union or community bank?
We’ve put together five reasons we love them, but the list doesn’t end at five. See for yourself!
1. More Money, More Progress
When you bank at a community bank or credit union, the cash stays on your turf. This drives monetary growth, small business development, and a flourishing community to live in. When your economy grows, the potential for jobs increase. And when your community is thriving, the potential to recruit and retain top talent is easier!
2. “You want to go where everybody knows your name!”
At a community bank or credit union, you’re a person, not a number. The tellers know you and loan officers can trust you. Employees are credible and believable when they recommend products and services because they are specialized to YOU, their partner. And, they recommend products not just to up their sales quota, but because they care about you and your family.
3. Customer Service is King
Community banks know their customer service affects their bottom line and credit unions know customer service impacts member capital. Of course they want to provide the best customer service possible because when you succeed, they win, too. You will be given a more personalized response to your problems, shorter lines, and quicker phone calls. Who doesn’t want that?! The bottom line comes down to people helping people; community financial institutions live and breathe by that notion.
4. Keep Decision Making in Your Backyard
Banking at local community banks or credit unions puts decisions in the hands of people who have face-to-face relationships with their customers. They are employees that understand local needs, because they are local citizens, too. In addition, when loan officers know you personally, approvals for small businesses may be granted at community financial institutions that mega financial institutions might reject.
5. Give Back and Be Involved
Community banks and credit unions immerse themselves with local charities, high schools, and fundraisers. They encourage entrepreneurship and loyalty. Treating you like family when you walk through their door is important because they know how you prioritize your family and community. When you bank with a community FI, you are giving your money back to your local economy.
We love being an advocate for community financial institutions because we know they are an advocate for their customers and members. It’s people helping people, and The Copper River Group believes in that, too. And as always, if you need bank consulting or credit union consulting don’t hesitate to contact us today!