Dan Fisher
Dan Fisher

With over 35 years in the financial industry, Dan M. Fisher has proven himself as a leader in the financial industry holding roles as the former director of the Federal Reserve Bank of Minneapolis and former Chairman of the ABA Payment Committee.

A combination you will sniff at, plus a challenge

Not news, but here’s something from the Interesting Department! Believe it or not, a clever mind has created a whole new sensation. Last year Brazilian Video stores, in combination with Domino’s Pizza, launched a new co-marketing idea. Stores began renting DVD movies that were coated in thermal ink embedded with the scent and image of Domino’s Pizza! Here’s the link.http://www.youtube.com/watch?v=DgJef5ZgeiQ  The interesting part of this pepperoni promo was after the DVD was played and then ejected, out would pop a DVD that looked and smelled like a pizza. When the disk cooled the image would fade away. How cool (hot) is that? So, now you really want a pizza. However short-lived the marketing campaign was, I am sure it had Brazil excited because everybody had to go to the video store and rent one of the special DVD’s. A great idea if it was only for the novelty of it all.

It is understood that the video store market domestically almost dissappeared due to competition from Netflix and Redbox, but the concept and application intrigues me. A creative mind has taken advantage of technology that is overlooked by many, but seen by them.

So the question must now be asked; what combination of technology in the financial institution space are we overlooking because we don’t see the possibilities? Sounds like a great challenge question to me!

Question: What is it that you don’t see, but should? Interesting!

—The Wombat!

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Dan Fisher
Dan Fisher

With over 35 years in the financial industry, Dan M. Fisher has proven himself as a leader in the financial industry holding roles as the former director of the Federal Reserve Bank of Minneapolis and former Chairman of the ABA Payment Committee.

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The Copper River Group is a financial consulting firm that believes in the benefits technological advancement has for streamlining business.

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